Choice Modeling (2016)
22 min. digital video file, light bounce, projector, stand, speakers, plaster model
Exhibitions and Screenings
Publications & Press:
Nervous Systems (exhibition catalogue)
100 Years of Now Library
Editors: Anselm Franke, Stephanie Hankey and Marek Tuszynski
Publisher: Matthes & Seitz Berlin , 2017
Video Art Meets Psychotherapy at EFA Project Space
by Jillian Steinhauer (hyperallergic)
An actress recounts her memory of having her brain scanned after falling off her bike in Kassel, Germany. Years later, she participates in a Neuroeconomics brain-imaging study. The Neuroscientist describes her involvement in his study. The two share an argument over value and friendship. She uses the money from her participation in the study to print a 3D replica of her own brain using the fMRI scan data.
Choice Modeling is structured around the imaging techniques used in Neuroeconomics, an emerging field of research that aims to represent how economic decision making tasks are processed by the human brain. The video is edited in the style of a ‘stimulus presentation’, a sequence of images generated by a computer software program for experiments in psychological research. The video shuttles between scripted scenes and documentary footage in which the actress participates in actual experiments conducted by the researcher. Parallel to this, the researcher performs a scripted lecture about his study. The installation consists of the 19-minute video projected as an endless loop on a freestanding screen. On the floor beneath the screen lies a 3D printed model of the actress’ brain, created from the data gathered during her participation in the research study.
Dr. A Bornstein
Camera & Editing: Mike Crane
Sound: Josh Allen
Special Thanks to: Medicine Show Theater & Barbara Vann